# Ep. 70: Fun, Strategy & Fur: Rethinking Mascot Rebranding in Higher Ed

Page: https://stenobird.com/podcast/talking-tactics-6399040/ep-70-fun-strategy-fur-rethinking-mascot-rebranding-in-higher-ed
Text version: https://stenobird.com/podcast/talking-tactics-6399040/ep-70-fun-strategy-fur-rethinking-mascot-rebranding-in-higher-ed.md
Podcast: [Talking Tactics](https://stenobird.com/podcast/talking-tactics-6399040)
Published: 2026-03-03T08:00:00+00:00
Episode link: https://talking-tactics.simplecast.com/episodes/ep-70-fun-strategy-fur-rethinking-mascot-rebranding-in-higher-ed-G9qMjwoO
Audio file: https://afp-232483-injected.calisto.simplecastaudio.com/0e7718ce-a9f3-4eec-ae5a-990837981e0f/episodes/ce869892-d493-4d3b-9a26-bfae4b5e724a/audio/128/default.mp3?aid=rss_feed&awCollectionId=0e7718ce-a9f3-4eec-ae5a-990837981e0f&awEpisodeId=ce869892-d493-4d3b-9a26-bfae4b5e724a&feed=TW3wUdsO
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JSON: https://stenobird.com/v1/public/podcasts/talking-tactics-6399040/episodes/ep-70-fun-strategy-fur-rethinking-mascot-rebranding-in-higher-ed
Duration seconds: 1806

## Resource

What happens when a university mascot gets more than just a costume upgrade? In this episode of Talking Tactics, we unpack how a strategic mascot rebrand can fuel enrollment marketing, drive retail revenue, and build real campus tradition. From trademark governance to ESPN-level exposure, this isn’t fluff — it’s brand strategy with fur. If you think mascots are just for game day, think again.

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## Transcript

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