{"podcast":{"title":"Talking Tactics","slug":"talking-tactics-6399040","podcast_index_feed_id":6399040,"rss_url":"https://feeds.simplecast.com/TW3wUdsO","website_url":"https://talking-tactics.simplecast.com","image_url":"https://image.simplecastcdn.com/images/6ad2ccee-cab7-4e69-b49f-f9a0930c47aa/dab2f33e-d9d8-4c1a-843c-351f0fe104f6/3000x3000/talking-20tactics-20cover-20art.jpg?aid=rss_feed","author":"Dayana Kibilds, Safaniya Stevenson","episode_count":78,"summary":"Every game-changing tactic starts with a spark — that moment when someone notices something others missed, asks a different question, or sees a pattern hiding in plain sight. Talking Tactics celebrates these flashes of genius in higher education wherever they come from: the work-study student yapping in the commons, an admissions counselor pulling a late night, or the frazzled enrollment coordinator juggling a million tasks before noon. We explore both the insight AND the action, how a single observation became a tactic that delivered real results. We’ll even look at tactics that were a flop but led to an even greater comeback. Talking Tactics is hosted by Safaniya Stevenson and is a proud member of the Enrollify Podcast Network.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/talking-tactics-6399040"},"episode":{"title":"Ep. 70: Fun, Strategy & Fur: Rethinking Mascot Rebranding in Higher Ed","slug":"ep-70-fun-strategy-fur-rethinking-mascot-rebranding-in-higher-ed","published_at":"2026-03-03T08:00:00+00:00","page_url":"https://stenobird.com/podcast/talking-tactics-6399040/ep-70-fun-strategy-fur-rethinking-mascot-rebranding-in-higher-ed","show_page_url":"https://stenobird.com/podcast/talking-tactics-6399040","url":"https://talking-tactics.simplecast.com/episodes/ep-70-fun-strategy-fur-rethinking-mascot-rebranding-in-higher-ed-G9qMjwoO","audio_url":"https://afp-232483-injected.calisto.simplecastaudio.com/0e7718ce-a9f3-4eec-ae5a-990837981e0f/episodes/ce869892-d493-4d3b-9a26-bfae4b5e724a/audio/128/default.mp3?aid=rss_feed&awCollectionId=0e7718ce-a9f3-4eec-ae5a-990837981e0f&awEpisodeId=ce869892-d493-4d3b-9a26-bfae4b5e724a&feed=TW3wUdsO","summary":"What happens when a university mascot gets more than just a costume upgrade? In this episode of Talking Tactics, we unpack how a strategic mascot rebrand can fuel enrollment marketing, drive retail revenue, and build real campus tradition. From trademark governance to ESPN-level exposure, this isn’t fluff — it’s brand strategy with fur. If you think mascots are just for game day, think again.","meta_description":"What happens when a university mascot gets more than just a costume upgrade? In this episode of Talking Tactics, we unpack how a strategic mascot rebrand…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1806,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/talking-tactics-6399040/episodes/ep-70-fun-strategy-fur-rethinking-mascot-rebranding-in-higher-ed/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/talking-tactics-6399040/ep-70-fun-strategy-fur-rethinking-mascot-rebranding-in-higher-ed.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}