Episode

Ep. 63: From Likes to Leads: Finding Your Marketing Sweet Spot on LinkedIn

Podcast

Talking Tactics

Published

Nov 25, 2025

Duration seconds

1990

Processing state

not_requested

Canonical source

https://talking-tactics.simplecast.com/episodes/ep-63-from-likes-to-leads-finding-your-marketing-sweet-spot-on-linkedin-4UTNP1hg

Audio

https://afp-232483-injected.calisto.simplecastaudio.com/0e7718ce-a9f3-4eec-ae5a-990837981e0f/episodes/c9cd1458-b851-4159-ba4b-624b04659102/audio/128/default.mp3?aid=rss_feed&awCollectionId=0e7718ce-a9f3-4eec-ae5a-990837981e0f&awEpisodeId=c9cd1458-b851-4159-ba4b-624b04659102&feed=TW3wUdsO

JSON

/v1/public/podcasts/talking-tactics-6399040/episodes/ep-63-from-likes-to-leads-finding-your-marketing-sweet-spot-on-linkedin

Markdown

/podcast/talking-tactics-6399040/ep-63-from-likes-to-leads-finding-your-marketing-sweet-spot-on-linkedin.md

Actions

• POST https://stenobird.com/v1/public/podcasts/talking-tactics-6399040/episodes/ep-63-from-likes-to-leads-finding-your-marketing-sweet-spot-on-linkedin/transcription-requests
  Idempotently request low-priority transcript generation for this episode.
• GET https://stenobird.com/podcast/talking-tactics-6399040/ep-63-from-likes-to-leads-finding-your-marketing-sweet-spot-on-linkedin.md
  Read the agent-friendly Markdown representation of this episode resource.

Summary

This week on Talking Tactics we’re talking social media championships and test kitchens? We’re joined by Michaela Taylor, Senior Social Media Strategist at the University of South Carolina—home of Rival IQ’s back-to-back social media champs. She’s breaking down how a “try it on LinkedIn” mindset turned into a growth engine for the university’s digital strategy. Whether you're managing a university account or just trying to figure out if facilities services really needs its own Instagram, this episode is packed with tactics that'll make you rethink everything you thought you knew about LinkedIn for higher education marketing.