# Ep. 63: From Likes to Leads: Finding Your Marketing Sweet Spot on LinkedIn

Page: https://stenobird.com/podcast/talking-tactics-6399040/ep-63-from-likes-to-leads-finding-your-marketing-sweet-spot-on-linkedin
Text version: https://stenobird.com/podcast/talking-tactics-6399040/ep-63-from-likes-to-leads-finding-your-marketing-sweet-spot-on-linkedin.md
Podcast: [Talking Tactics](https://stenobird.com/podcast/talking-tactics-6399040)
Published: 2025-11-25T08:00:00+00:00
Episode link: https://talking-tactics.simplecast.com/episodes/ep-63-from-likes-to-leads-finding-your-marketing-sweet-spot-on-linkedin-4UTNP1hg
Audio file: https://afp-232483-injected.calisto.simplecastaudio.com/0e7718ce-a9f3-4eec-ae5a-990837981e0f/episodes/c9cd1458-b851-4159-ba4b-624b04659102/audio/128/default.mp3?aid=rss_feed&awCollectionId=0e7718ce-a9f3-4eec-ae5a-990837981e0f&awEpisodeId=c9cd1458-b851-4159-ba4b-624b04659102&feed=TW3wUdsO
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/talking-tactics-6399040/episodes/ep-63-from-likes-to-leads-finding-your-marketing-sweet-spot-on-linkedin
Duration seconds: 1990

## Resource

This week on Talking Tactics we’re talking social media championships and test kitchens? We’re joined by Michaela Taylor, Senior Social Media Strategist at the University of South Carolina—home of Rival IQ’s back-to-back social media champs. She’s breaking down how a “try it on LinkedIn” mindset turned into a growth engine for the university’s digital strategy. Whether you're managing a university account or just trying to figure out if facilities services really needs its own Instagram, this episode is packed with tactics that'll make you rethink everything you thought you knew about LinkedIn for higher education marketing.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/talking-tactics-6399040/episodes/ep-63-from-likes-to-leads-finding-your-marketing-sweet-spot-on-linkedin/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/talking-tactics-6399040/ep-63-from-likes-to-leads-finding-your-marketing-sweet-spot-on-linkedin.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.