{"podcast":{"title":"Talking Tactics","slug":"talking-tactics-6399040","podcast_index_feed_id":6399040,"rss_url":"https://feeds.simplecast.com/TW3wUdsO","website_url":"https://talking-tactics.simplecast.com","image_url":"https://image.simplecastcdn.com/images/6ad2ccee-cab7-4e69-b49f-f9a0930c47aa/dab2f33e-d9d8-4c1a-843c-351f0fe104f6/3000x3000/talking-20tactics-20cover-20art.jpg?aid=rss_feed","author":"Dayana Kibilds, Safaniya Stevenson","episode_count":78,"summary":"Every game-changing tactic starts with a spark — that moment when someone notices something others missed, asks a different question, or sees a pattern hiding in plain sight. Talking Tactics celebrates these flashes of genius in higher education wherever they come from: the work-study student yapping in the commons, an admissions counselor pulling a late night, or the frazzled enrollment coordinator juggling a million tasks before noon. We explore both the insight AND the action, how a single observation became a tactic that delivered real results. We’ll even look at tactics that were a flop but led to an even greater comeback. Talking Tactics is hosted by Safaniya Stevenson and is a proud member of the Enrollify Podcast Network.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/talking-tactics-6399040"},"episode":{"title":"Ep. 63: From Likes to Leads: Finding Your Marketing Sweet Spot on LinkedIn","slug":"ep-63-from-likes-to-leads-finding-your-marketing-sweet-spot-on-linkedin","published_at":"2025-11-25T08:00:00+00:00","page_url":"https://stenobird.com/podcast/talking-tactics-6399040/ep-63-from-likes-to-leads-finding-your-marketing-sweet-spot-on-linkedin","show_page_url":"https://stenobird.com/podcast/talking-tactics-6399040","url":"https://talking-tactics.simplecast.com/episodes/ep-63-from-likes-to-leads-finding-your-marketing-sweet-spot-on-linkedin-4UTNP1hg","audio_url":"https://afp-232483-injected.calisto.simplecastaudio.com/0e7718ce-a9f3-4eec-ae5a-990837981e0f/episodes/c9cd1458-b851-4159-ba4b-624b04659102/audio/128/default.mp3?aid=rss_feed&awCollectionId=0e7718ce-a9f3-4eec-ae5a-990837981e0f&awEpisodeId=c9cd1458-b851-4159-ba4b-624b04659102&feed=TW3wUdsO","summary":"This week on Talking Tactics we’re talking social media championships and test kitchens? We’re joined by Michaela Taylor, Senior Social Media Strategist at the University of South Carolina—home of Rival IQ’s back-to-back social media champs. She’s breaking down how a “try it on LinkedIn” mindset turned into a growth engine for the university’s digital strategy. Whether you're managing a university account or just trying to figure out if facilities services really needs its own Instagram, this episode is packed with tactics that'll make you rethink everything you thought you knew about LinkedIn for higher education marketing.","meta_description":"This week on Talking Tactics we’re talking social media championships and test kitchens? We’re joined by Michaela Taylor, Senior Social Media Strategist a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1990,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/talking-tactics-6399040/episodes/ep-63-from-likes-to-leads-finding-your-marketing-sweet-spot-on-linkedin/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/talking-tactics-6399040/ep-63-from-likes-to-leads-finding-your-marketing-sweet-spot-on-linkedin.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}