Episode
Turn Your Marketing Team Into a Lead Machine — Charlotte Johnson
- Published
- Jun 20, 2026
- Duration seconds
- 1265
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Summary
Charlotte Johnson, founder and CEO of Drew and Rose, explains how to bridge the sales and marketing gap by making marketing accountable for lead generation — tying marketing compensation to leads, putting both teams in the same weekly meeting, and mapping the full funnel together. She shares her agency's results guarantee and a three-step "do it for you, do it together, you do it yourselves" framework that builds lasting alignment. Learn more at https://drewandrose.com/