# Turn Your Marketing Team Into a Lead Machine — Charlotte Johnson

Page: https://stenobird.com/podcast/sales-pop-podcasts-insights-from-top-experts-in-sales-marketing-leadership-more-340492/turn-your-marketing-team-into-a-lead-machine-charlotte-johnson
Text version: https://stenobird.com/podcast/sales-pop-podcasts-insights-from-top-experts-in-sales-marketing-leadership-more-340492/turn-your-marketing-team-into-a-lead-machine-charlotte-johnson.md
Podcast: [Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.](https://stenobird.com/podcast/sales-pop-podcasts-insights-from-top-experts-in-sales-marketing-leadership-more-340492)
Published: 2026-06-20T21:24:00+00:00
Episode link: https://salespop.libsyn.com/turn-your-marketing-team-into-a-lead-machine-charlotte-johnson
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/salespop/Charlotte_Johnson.mp3?dest-id=1131191
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Duration seconds: 1265

## Resource

Charlotte Johnson, founder and CEO of Drew and Rose, explains how to bridge the sales and marketing gap by making marketing accountable for lead generation — tying marketing compensation to leads, putting both teams in the same weekly meeting, and mapping the full funnel together. She shares her agency's results guarantee and a three-step "do it for you, do it together, you do it yourselves" framework that builds lasting alignment. Learn more at https://drewandrose.com/

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## Transcript

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