Episode

Are Your Competitors Setting Your Pricing? Ann Padley Explains Why That Fails

Podcast: Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Published: May 22, 2026
Duration seconds: 1739
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Summary

Ann Padley, Senior Partner at Untapped Pricing and co-author of The Pricing Sprint , joins Sales POP! to explain behavioral pricing — why identical prices perform differently and how three clear options change the sales conversation. Learn more at https://untappedpricing.co.uk/thepricingsprint/ .