# Are Your Competitors Setting Your Pricing? Ann Padley Explains Why That Fails

Page: https://stenobird.com/podcast/sales-pop-podcasts-insights-from-top-experts-in-sales-marketing-leadership-more-340492/are-your-competitors-setting-your-pricing-ann-padley-explains-why-that-fails
Text version: https://stenobird.com/podcast/sales-pop-podcasts-insights-from-top-experts-in-sales-marketing-leadership-more-340492/are-your-competitors-setting-your-pricing-ann-padley-explains-why-that-fails.md
Podcast: [Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.](https://stenobird.com/podcast/sales-pop-podcasts-insights-from-top-experts-in-sales-marketing-leadership-more-340492)
Published: 2026-05-22T13:21:00+00:00
Episode link: https://salespop.libsyn.com/are-your-competitors-setting-your-pricing-ann-padley-explains-why-that-fails
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/salespop/Ann_Padley.mp3?dest-id=1131191
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Duration seconds: 1739

## Resource

Ann Padley, Senior Partner at Untapped Pricing and co-author of The Pricing Sprint , joins Sales POP! to explain behavioral pricing — why identical prices perform differently and how three clear options change the sales conversation. Learn more at https://untappedpricing.co.uk/thepricingsprint/ .

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## Transcript

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