Episode
The Amazon PPC Budget Rollover ROAS Blind Spot Most Sellers Miss
- Published
- Jul 15, 2026
- Duration seconds
- 408
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Summary
Episode 116 dives into a hidden ROAS killer: Amazon PPC budget rollover. Lucas and Luna explain how daily budgets that roll over into the next day can derail your campaigns by concentrating spend in low-conversion windows. They walk through a concrete example of a seller whose ad spend spiked 40% on weekends due to rollover from Friday, causing a 15% drop in ROAS. The hosts discuss how to identify rollover patterns in campaign manager, adjust budget settings to prevent it, and align spend with your highest-converting hours. If you run Amazon PPC and haven't checked your rollover behavior, this episode is for you. #AmazonPPC #PPCRollover #ROASBlindSpot #AmazonAdvertising #PPCBudget #AdSpendOptimization #SellerCentral #PerformanceMarketing #Marketing #Ecommerce #AmazonSeller #PPCStrategy #PaidAds #Business #FexingoBusiness #BusinessPodcast #MarketingPodcast #AmazonAds Keep every episode free: buymeacoffee.com/fexingo