{"podcast":{"title":"Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations","slug":"performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","podcast_index_feed_id":7871641,"rss_url":"https://feeds.fexingo.com/business/performance-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/performance-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touch…","last_synced_at":"2026-07-18T12:17:47.798228+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641"},"episode":{"title":"The Amazon PPC Budget Rollover ROAS Blind Spot Most Sellers Miss","slug":"the-amazon-ppc-budget-rollover-roas-blind-spot-most-sellers-miss","published_at":"2026-07-15T17:38:53+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-budget-rollover-roas-blind-spot-most-sellers-miss","show_page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","url":"https://audio.fexingo.com/business/performance-marketing/episode-0116.mp3","audio_url":"https://audio.fexingo.com/business/performance-marketing/episode-0116.mp3","summary":"Episode 116 dives into a hidden ROAS killer: Amazon PPC budget rollover. Lucas and Luna explain how daily budgets that roll over into the next day can derail your campaigns by concentrating spend in low-conversion windows. They walk through a concrete example of a seller whose ad spend spiked 40% on weekends due to rollover from Friday, causing a 15% drop in ROAS. The hosts discuss how to identify rollover patterns in campaign manager, adjust budget settings to prevent it, and align spend with your highest-converting hours. If you run Amazon PPC and haven't checked your rollover behavior, this episode is for you. #AmazonPPC #PPCRollover #ROASBlindSpot #AmazonAdvertising #PPCBudget #AdSpendOptimization #SellerCentral #PerformanceMarketing #Marketing #Ecommerce #AmazonSeller #PPCStrategy #PaidAds #Business #FexingoBusiness #BusinessPodcast #MarketingPodcast #AmazonAds Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 116 dives into a hidden ROAS killer: Amazon PPC budget rollover. Lucas and Luna explain how daily budgets that roll over into the next day can der…","key_points":[],"chapters":[],"topics":[],"duration_seconds":408,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-budget-rollover-roas-blind-spot-most-sellers-miss/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-budget-rollover-roas-blind-spot-most-sellers-miss.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}