# The Amazon PPC Budget Rollover ROAS Blind Spot Most Sellers Miss

Page: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-budget-rollover-roas-blind-spot-most-sellers-miss
Text version: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-budget-rollover-roas-blind-spot-most-sellers-miss.md
Podcast: [Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641)
Published: 2026-07-15T17:38:53+00:00
Episode link: https://audio.fexingo.com/business/performance-marketing/episode-0116.mp3
Audio file: https://audio.fexingo.com/business/performance-marketing/episode-0116.mp3
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Duration seconds: 408

## Resource

Episode 116 dives into a hidden ROAS killer: Amazon PPC budget rollover. Lucas and Luna explain how daily budgets that roll over into the next day can derail your campaigns by concentrating spend in low-conversion windows. They walk through a concrete example of a seller whose ad spend spiked 40% on weekends due to rollover from Friday, causing a 15% drop in ROAS. The hosts discuss how to identify rollover patterns in campaign manager, adjust budget settings to prevent it, and align spend with your highest-converting hours. If you run Amazon PPC and haven't checked your rollover behavior, this episode is for you. #AmazonPPC #PPCRollover #ROASBlindSpot #AmazonAdvertising #PPCBudget #AdSpendOptimization #SellerCentral #PerformanceMarketing #Marketing #Ecommerce #AmazonSeller #PPCStrategy #PaidAds #Business #FexingoBusiness #BusinessPodcast #MarketingPodcast #AmazonAds Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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