Episode
How Amazon PPC Brand Hijackers Destroy Your ROAS
- Published
- Jul 10, 2026
- Duration seconds
- 446
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Summary
Lucas and Luna uncover a costly Amazon PPC blind spot: brand hijackers who piggyback on your branded search terms with counterfeit or third-party listings. When Amazon's algorithm mixes their listings into your brand's search results, your ad spend inflates, conversion rates drop, and ROAS tanks. Using a real case of a kitchen-gadget seller who saw 40% of branded search traffic siphoned off by hijackers, the hosts explain how to detect the problem via search term reports, why Amazon's attribution model masks the damage, and the tactical fix: aggressive negative phrase matching and Brand Registry gating. No fluff—just a concrete playbook for protecting your brand's search real estate. #AmazonPPC #BrandHijacking #ROAS #AmazonAds #PPCBlindSpot #NegativeKeywords #BrandRegistry #CounterfeitSellers #SearchTermReport #SponsoredAds #EcommerceMarketing #PerformanceMarketing #AmazonSeller #AdAttribution #ConversionRate #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo