{"podcast":{"title":"Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations","slug":"performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","podcast_index_feed_id":7871641,"rss_url":"https://feeds.fexingo.com/business/performance-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/performance-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touch…","last_synced_at":"2026-07-18T12:17:47.798228+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641"},"episode":{"title":"How Amazon PPC Brand Hijackers Destroy Your ROAS","slug":"how-amazon-ppc-brand-hijackers-destroy-your-roas","published_at":"2026-07-10T17:43:43+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/how-amazon-ppc-brand-hijackers-destroy-your-roas","show_page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","url":"https://audio.fexingo.com/business/performance-marketing/episode-0106.mp3","audio_url":"https://audio.fexingo.com/business/performance-marketing/episode-0106.mp3","summary":"Lucas and Luna uncover a costly Amazon PPC blind spot: brand hijackers who piggyback on your branded search terms with counterfeit or third-party listings. When Amazon's algorithm mixes their listings into your brand's search results, your ad spend inflates, conversion rates drop, and ROAS tanks. Using a real case of a kitchen-gadget seller who saw 40% of branded search traffic siphoned off by hijackers, the hosts explain how to detect the problem via search term reports, why Amazon's attribution model masks the damage, and the tactical fix: aggressive negative phrase matching and Brand Registry gating. No fluff—just a concrete playbook for protecting your brand's search real estate. #AmazonPPC #BrandHijacking #ROAS #AmazonAds #PPCBlindSpot #NegativeKeywords #BrandRegistry #CounterfeitSellers #SearchTermReport #SponsoredAds #EcommerceMarketing #PerformanceMarketing #AmazonSeller #AdAttribution #ConversionRate #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Lucas and Luna uncover a costly Amazon PPC blind spot: brand hijackers who piggyback on your branded search terms with counterfeit or third-party listings…","key_points":[],"chapters":[],"topics":[],"duration_seconds":446,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/how-amazon-ppc-brand-hijackers-destroy-your-roas/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/how-amazon-ppc-brand-hijackers-destroy-your-roas.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}