# How Amazon PPC Brand Hijackers Destroy Your ROAS

Page: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/how-amazon-ppc-brand-hijackers-destroy-your-roas
Text version: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/how-amazon-ppc-brand-hijackers-destroy-your-roas.md
Podcast: [Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641)
Published: 2026-07-10T17:43:43+00:00
Episode link: https://audio.fexingo.com/business/performance-marketing/episode-0106.mp3
Audio file: https://audio.fexingo.com/business/performance-marketing/episode-0106.mp3
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JSON: https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/how-amazon-ppc-brand-hijackers-destroy-your-roas
Duration seconds: 446

## Resource

Lucas and Luna uncover a costly Amazon PPC blind spot: brand hijackers who piggyback on your branded search terms with counterfeit or third-party listings. When Amazon's algorithm mixes their listings into your brand's search results, your ad spend inflates, conversion rates drop, and ROAS tanks. Using a real case of a kitchen-gadget seller who saw 40% of branded search traffic siphoned off by hijackers, the hosts explain how to detect the problem via search term reports, why Amazon's attribution model masks the damage, and the tactical fix: aggressive negative phrase matching and Brand Registry gating. No fluff—just a concrete playbook for protecting your brand's search real estate. #AmazonPPC #BrandHijacking #ROAS #AmazonAds #PPCBlindSpot #NegativeKeywords #BrandRegistry #CounterfeitSellers #SearchTermReport #SponsoredAds #EcommerceMarketing #PerformanceMarketing #AmazonSeller #AdAttribution #ConversionRate #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo

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