Episode
Amazon PPC Dynamic Bidding ROAS Blind Spot Most Sellers Miss
- Published
- Jul 7, 2026
- Duration seconds
- 439
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Summary
Lucas and Luna uncover the hidden ROAS killer in Amazon PPC: the default 'Down Only' and 'Up & Down' dynamic bidding strategies that silently overpay for clicks during low-conversion hours and starve high-conversion windows. Using a specific campaign example from a kitchen gadget seller, they show how switching to 'Fixed' bids recaptured 18% of wasted ad spend while maintaining volume. They also walk through the exact day-parting data you need to diagnose this blind spot in Seller Central and recommend when dynamic bidding actually makes sense (hint: new product launches only). #AmazonPPC #DynamicBidding #ROASBlindSpot #PaidAds #PerformanceMarketing #AdOptimization #SellerCentral #BidStrategy #AdSpend #ConversionRate #Ecommerce #FexingoBusiness #BusinessPodcast #MarketingPodcast #AmazonAds #PPCManagement #CostPerClick #DayParting Keep every episode free: buymeacoffee.com/fexingo