{"podcast":{"title":"Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations","slug":"performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","podcast_index_feed_id":7871641,"rss_url":"https://feeds.fexingo.com/business/performance-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/performance-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touch…","last_synced_at":"2026-07-18T12:17:47.798228+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641"},"episode":{"title":"Amazon PPC Dynamic Bidding ROAS Blind Spot Most Sellers Miss","slug":"amazon-ppc-dynamic-bidding-roas-blind-spot-most-sellers-miss","published_at":"2026-07-07T05:34:33+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/amazon-ppc-dynamic-bidding-roas-blind-spot-most-sellers-miss","show_page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","url":"https://audio.fexingo.com/business/performance-marketing/episode-0098.mp3","audio_url":"https://audio.fexingo.com/business/performance-marketing/episode-0098.mp3","summary":"Lucas and Luna uncover the hidden ROAS killer in Amazon PPC: the default 'Down Only' and 'Up & Down' dynamic bidding strategies that silently overpay for clicks during low-conversion hours and starve high-conversion windows. Using a specific campaign example from a kitchen gadget seller, they show how switching to 'Fixed' bids recaptured 18% of wasted ad spend while maintaining volume. They also walk through the exact day-parting data you need to diagnose this blind spot in Seller Central and recommend when dynamic bidding actually makes sense (hint: new product launches only). #AmazonPPC #DynamicBidding #ROASBlindSpot #PaidAds #PerformanceMarketing #AdOptimization #SellerCentral #BidStrategy #AdSpend #ConversionRate #Ecommerce #FexingoBusiness #BusinessPodcast #MarketingPodcast #AmazonAds #PPCManagement #CostPerClick #DayParting Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Lucas and Luna uncover the hidden ROAS killer in Amazon PPC: the default 'Down Only' and 'Up & Down' dynamic bidding strategies that silently overpay for…","key_points":[],"chapters":[],"topics":[],"duration_seconds":439,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/amazon-ppc-dynamic-bidding-roas-blind-spot-most-sellers-miss/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/amazon-ppc-dynamic-bidding-roas-blind-spot-most-sellers-miss.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}