# Amazon PPC Dynamic Bidding ROAS Blind Spot Most Sellers Miss

Page: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/amazon-ppc-dynamic-bidding-roas-blind-spot-most-sellers-miss
Text version: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/amazon-ppc-dynamic-bidding-roas-blind-spot-most-sellers-miss.md
Podcast: [Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641)
Published: 2026-07-07T05:34:33+00:00
Episode link: https://audio.fexingo.com/business/performance-marketing/episode-0098.mp3
Audio file: https://audio.fexingo.com/business/performance-marketing/episode-0098.mp3
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Duration seconds: 439

## Resource

Lucas and Luna uncover the hidden ROAS killer in Amazon PPC: the default 'Down Only' and 'Up & Down' dynamic bidding strategies that silently overpay for clicks during low-conversion hours and starve high-conversion windows. Using a specific campaign example from a kitchen gadget seller, they show how switching to 'Fixed' bids recaptured 18% of wasted ad spend while maintaining volume. They also walk through the exact day-parting data you need to diagnose this blind spot in Seller Central and recommend when dynamic bidding actually makes sense (hint: new product launches only). #AmazonPPC #DynamicBidding #ROASBlindSpot #PaidAds #PerformanceMarketing #AdOptimization #SellerCentral #BidStrategy #AdSpend #ConversionRate #Ecommerce #FexingoBusiness #BusinessPodcast #MarketingPodcast #AmazonAds #PPCManagement #CostPerClick #DayParting Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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