Episode
The Coffee Shop Close: What Wins Deals (and What Kills Them)
- Published
- Feb 9, 2026
- Duration seconds
- 929
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Summary
Description: Ever tried to close a deal over coffee? In this episode, I break down a real closing meeting I had with a prospect in a coffee shop—what worked, what nearly derailed it, and the subtle mistakes I see salespeople make every day in informal settings. From body language and timing to questions, silence, and knowing when not to talk, this episode is a practical playbook on how to close professionally without turning a coffee meeting into a casual chat that goes nowhere. Coffee shop meetings feel relaxed—but they're where more deals are lost than won. In this episode, I walk you through a real closing conversation with a prospect and unpack exactly what to do—and what never to do—when the setting feels informal but the decision is serious. If you've ever left a meeting thinking, "That went well… so why didn't it close?" this episode will sharpen your awareness and your edge. Book a time to talk about this. Apply for a free introductory coaching session - https://calendly.com/lfbb/pdc-30-minute-no-fee-strategy-meet #sales #salescoaching #salesstrategy #sales #salestips #salescoach #saleslife #salestraining #salestrainer #salesfunnel #business #performancedevelopment #performanceimprovement #performanceempowerment #leadership #leadinggrowth #leadershipdevelopment #leadershipcoach #ceo #managingdirector #leadershipteam #leadershipempowerment #newleadership