Episode
The New State-Changers: Navigating the Multi-Billion Dollar Shift Away from Alcohol With Coach Matt
- Podcast
- Alcohol-Free Lifestyle
- Published
- Apr 27, 2026
- Duration seconds
- 1199
- Processing state
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Summary
Are you witnessing the "marginalization" of alcohol in real-time? Coach Matt explores a massive cultural shift, similar to the decline of cigarettes 20 years ago, where high achievers are trading toxins for intentional brain chemistry . Discover the economic data behind Gen Z's 20-30% drop in drinking and the fragmented market of state-changers now replacing alcohol's role in social ritual, mood regulation, and stress relief . This episode breaks down the explosion of functional beverages, adaptogenic drinks, and the wellness economy , providing a roadmap for repurposing your "drinking budget" into high-performance lifestyle choices that strengthen your alcohol-free edge . Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear