# The New State-Changers: Navigating the Multi-Billion Dollar Shift Away from Alcohol With Coach Matt

Page: https://stenobird.com/podcast/alcohol-free-lifestyle-839512/the-new-state-changers-navigating-the-multi-billion-dollar-shift-away-from-alcohol-with-coach-matt
Text version: https://stenobird.com/podcast/alcohol-free-lifestyle-839512/the-new-state-changers-navigating-the-multi-billion-dollar-shift-away-from-alcohol-with-coach-matt.md
Podcast: [Alcohol-Free Lifestyle](https://stenobird.com/podcast/alcohol-free-lifestyle-839512)
Published: 2026-04-27T18:30:00+00:00
Episode link: https://alcohol-freelifestyle.libsyn.com/the-new-state-changers-navigating-the-multi-billion-dollar-shift-away-from-alcohol-with-coach-matt
Audio file: https://traffic.libsyn.com/secure/alcohol-freelifestyle/BJ4-6AFL-PODA..mp3?dest-id=5070460
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/alcohol-free-lifestyle-839512/episodes/the-new-state-changers-navigating-the-multi-billion-dollar-shift-away-from-alcohol-with-coach-matt
Duration seconds: 1199

## Resource

Are you witnessing the "marginalization" of alcohol in real-time? Coach Matt explores a massive cultural shift, similar to the decline of cigarettes 20 years ago, where high achievers are trading toxins for intentional brain chemistry . Discover the economic data behind Gen Z's 20-30% drop in drinking and the fragmented market of state-changers now replacing alcohol's role in social ritual, mood regulation, and stress relief . This episode breaks down the explosion of functional beverages, adaptogenic drinks, and the wellness economy , providing a roadmap for repurposing your "drinking budget" into high-performance lifestyle choices that strengthen your alcohol-free edge . Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/alcohol-free-lifestyle-839512/episodes/the-new-state-changers-navigating-the-multi-billion-dollar-shift-away-from-alcohol-with-coach-matt/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/alcohol-free-lifestyle-839512/the-new-state-changers-navigating-the-multi-billion-dollar-shift-away-from-alcohol-with-coach-matt.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.