Episode

SmartWIN25 Speaker Spotlight: Jenn Friedman - Data Strategies for AEC Firms

Podcast
AEC Marketing for Principals
Published
Jan 31, 2025
Duration seconds
891
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Summary

Imagine knowing how to leverage metrics to tell your firm’s story and win your next big project. It’s time to turn data into a powerful ally that drives your business growth! Architecture, engineering, and construction firms can revolutionize their growth strategies by decoding data and creating clear roadmaps. Katie Cash is joined by her co-worker, Jenn Friedman, a self-described data nerd, who shares how embracing tools like Google Analytics can unlock actionable insights. From identifyin...