{"podcast":{"title":"AEC Marketing for Principals","slug":"aec-marketing-for-principals-621739","podcast_index_feed_id":621739,"rss_url":"https://rss.buzzsprout.com/1785216.rss","website_url":"https://smartegies.com/podcast/","image_url":"https://storage.buzzsprout.com/tyz1i1ak25kvoyo242qwvun006lu?.jpg","author":"Katie Cash and Judy Sparks","episode_count":105,"summary":"AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.","last_synced_at":"2026-09-02T20:21:15.492914+00:00","page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739"},"episode":{"title":"SmartWIN25 Speaker Spotlight: Jenn Friedman - Data Strategies for AEC Firms","slug":"smartwin25-speaker-spotlight-jenn-friedman-data-strategies-for-aec-firms","published_at":"2025-01-31T14:00:00+00:00","page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739/smartwin25-speaker-spotlight-jenn-friedman-data-strategies-for-aec-firms","show_page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739","url":"https://www.buzzsprout.com/1785216/episodes/16538731-smartwin25-speaker-spotlight-jenn-friedman-data-strategies-for-aec-firms.mp3","audio_url":"https://www.buzzsprout.com/1785216/episodes/16538731-smartwin25-speaker-spotlight-jenn-friedman-data-strategies-for-aec-firms.mp3","summary":"Imagine knowing how to leverage metrics to tell your firm’s story and win your next big project. It’s time to turn data into a powerful ally that drives your business growth! Architecture, engineering, and construction firms can revolutionize their growth strategies by decoding data and creating clear roadmaps. Katie Cash is joined by her co-worker, Jenn Friedman, a self-described data nerd, who shares how embracing tools like Google Analytics can unlock actionable insights. From identifyin...","meta_description":"Imagine knowing how to leverage metrics to tell your firm’s story and win your next big project. It’s time to turn data into a powerful ally that drives y…","key_points":[],"chapters":[],"topics":[],"duration_seconds":891,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/aec-marketing-for-principals-621739/episodes/smartwin25-speaker-spotlight-jenn-friedman-data-strategies-for-aec-firms/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739/smartwin25-speaker-spotlight-jenn-friedman-data-strategies-for-aec-firms.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}