# SmartWIN25 Speaker Spotlight: Jenn Friedman - Data Strategies for AEC Firms

Page: https://stenobird.com/podcast/aec-marketing-for-principals-621739/smartwin25-speaker-spotlight-jenn-friedman-data-strategies-for-aec-firms
Text version: https://stenobird.com/podcast/aec-marketing-for-principals-621739/smartwin25-speaker-spotlight-jenn-friedman-data-strategies-for-aec-firms.md
Podcast: [AEC Marketing for Principals](https://stenobird.com/podcast/aec-marketing-for-principals-621739)
Published: 2025-01-31T14:00:00+00:00
Episode link: https://www.buzzsprout.com/1785216/episodes/16538731-smartwin25-speaker-spotlight-jenn-friedman-data-strategies-for-aec-firms.mp3
Audio file: https://www.buzzsprout.com/1785216/episodes/16538731-smartwin25-speaker-spotlight-jenn-friedman-data-strategies-for-aec-firms.mp3
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Duration seconds: 891

## Resource

Imagine knowing how to leverage metrics to tell your firm’s story and win your next big project. It’s time to turn data into a powerful ally that drives your business growth! Architecture, engineering, and construction firms can revolutionize their growth strategies by decoding data and creating clear roadmaps. Katie Cash is joined by her co-worker, Jenn Friedman, a self-described data nerd, who shares how embracing tools like Google Analytics can unlock actionable insights. From identifyin...

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## Transcript

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