Episode
Data Driven AEC Marketing And Knowledge Management with Katie Robinson
- Podcast
- AEC Marketing for Principals
- Published
- Dec 12, 2025
- Duration seconds
- 2467
- Processing state
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Summary
What happens when AEC marketing owns the data story and becomes a true strategic partner to the firm? Katie Cash sits down with Katie Robinson, Chief Marketing Officer at LS3P, to unpack how a traditional proposal shop evolved into a firmwide, agency-style marketing and knowledge management team. Katie shares how LS3P aligned marketing with business strategy, centralized project data through a data manager program, and used tools like Power BI and AI to unlock insights that support both pursu...