{"podcast":{"title":"AEC Marketing for Principals","slug":"aec-marketing-for-principals-621739","podcast_index_feed_id":621739,"rss_url":"https://rss.buzzsprout.com/1785216.rss","website_url":"https://smartegies.com/podcast/","image_url":"https://storage.buzzsprout.com/tyz1i1ak25kvoyo242qwvun006lu?.jpg","author":"Katie Cash and Judy Sparks","episode_count":105,"summary":"AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.","last_synced_at":"2026-09-02T20:21:15.492914+00:00","page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739"},"episode":{"title":"Data Driven AEC Marketing And Knowledge Management with Katie Robinson","slug":"data-driven-aec-marketing-and-knowledge-management-with-katie-robinson","published_at":"2025-12-12T15:00:00+00:00","page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739/data-driven-aec-marketing-and-knowledge-management-with-katie-robinson","show_page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739","url":"https://www.buzzsprout.com/1785216/episodes/18343510-data-driven-aec-marketing-and-knowledge-management-with-katie-robinson.mp3","audio_url":"https://www.buzzsprout.com/1785216/episodes/18343510-data-driven-aec-marketing-and-knowledge-management-with-katie-robinson.mp3","summary":"What happens when AEC marketing owns the data story and becomes a true strategic partner to the firm? Katie Cash sits down with Katie Robinson, Chief Marketing Officer at LS3P, to unpack how a traditional proposal shop evolved into a firmwide, agency-style marketing and knowledge management team. Katie shares how LS3P aligned marketing with business strategy, centralized project data through a data manager program, and used tools like Power BI and AI to unlock insights that support both pursu...","meta_description":"What happens when AEC marketing owns the data story and becomes a true strategic partner to the firm? Katie Cash sits down with Katie Robinson, Chief Mark…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2467,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/aec-marketing-for-principals-621739/episodes/data-driven-aec-marketing-and-knowledge-management-with-katie-robinson/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739/data-driven-aec-marketing-and-knowledge-management-with-katie-robinson.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}