# Data Driven AEC Marketing And Knowledge Management with Katie Robinson

Page: https://stenobird.com/podcast/aec-marketing-for-principals-621739/data-driven-aec-marketing-and-knowledge-management-with-katie-robinson
Text version: https://stenobird.com/podcast/aec-marketing-for-principals-621739/data-driven-aec-marketing-and-knowledge-management-with-katie-robinson.md
Podcast: [AEC Marketing for Principals](https://stenobird.com/podcast/aec-marketing-for-principals-621739)
Published: 2025-12-12T15:00:00+00:00
Episode link: https://www.buzzsprout.com/1785216/episodes/18343510-data-driven-aec-marketing-and-knowledge-management-with-katie-robinson.mp3
Audio file: https://www.buzzsprout.com/1785216/episodes/18343510-data-driven-aec-marketing-and-knowledge-management-with-katie-robinson.mp3
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JSON: https://stenobird.com/v1/public/podcasts/aec-marketing-for-principals-621739/episodes/data-driven-aec-marketing-and-knowledge-management-with-katie-robinson
Duration seconds: 2467

## Resource

What happens when AEC marketing owns the data story and becomes a true strategic partner to the firm? Katie Cash sits down with Katie Robinson, Chief Marketing Officer at LS3P, to unpack how a traditional proposal shop evolved into a firmwide, agency-style marketing and knowledge management team. Katie shares how LS3P aligned marketing with business strategy, centralized project data through a data manager program, and used tools like Power BI and AI to unlock insights that support both pursu...

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## Transcript

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