Episode
Spencer Spirit Holdings CEO, Steven Silverstein
- Podcast
- Wharton Marketing Matters
- Published
- Oct 30, 2025
- Duration seconds
- 1890
- Processing state
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- https://knowledge.wharton.upenn.edu/podcast/marketing-matters/spencer-spirit-holdings-ceo-steven-silverstein/
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Summary
Steven Silverstein, CEO of Spencer Spirit Holdings and head of Spirit Halloween, joins hosts Barbara Kahn and Dr. Americus Reed, II to discuss the business of seasonal retail—from scaling over 1,500 pop-up stores across North America to using AI, social media, and immersive experiences to sustain year-round engagement—and how the brand is now extending its magic into the Christmas market. Hosted on Acast. See acast.com/privacy for more information.