# Spencer Spirit Holdings CEO, Steven Silverstein

Page: https://stenobird.com/podcast/wharton-marketing-matters-4542211/spencer-spirit-holdings-ceo-steven-silverstein
Text version: https://stenobird.com/podcast/wharton-marketing-matters-4542211/spencer-spirit-holdings-ceo-steven-silverstein.md
Podcast: [Wharton Marketing Matters](https://stenobird.com/podcast/wharton-marketing-matters-4542211)
Published: 2025-10-30T08:00:00+00:00
Episode link: https://knowledge.wharton.upenn.edu/podcast/marketing-matters/spencer-spirit-holdings-ceo-steven-silverstein/
Audio file: https://sphinx.acast.com/p/open/s/63ea72a402ceee00119a07fe/e/6900bd4791e8d679a0553dd3/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/wharton-marketing-matters-4542211/episodes/spencer-spirit-holdings-ceo-steven-silverstein
Duration seconds: 1890

## Resource

Steven Silverstein, CEO of Spencer Spirit Holdings and head of Spirit Halloween, joins hosts Barbara Kahn and Dr. Americus Reed, II to discuss the business of seasonal retail—from scaling over 1,500 pop-up stores across North America to using AI, social media, and immersive experiences to sustain year-round engagement—and how the brand is now extending its magic into the Christmas market. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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