{"podcast":{"title":"Wharton Marketing Matters","slug":"wharton-marketing-matters-4542211","podcast_index_feed_id":4542211,"rss_url":"https://feeds.acast.com/public/shows/63ea72a402ceee00119a07fe","website_url":"https://feeds.acast.com/public/shows/wharton-marketing-matters","image_url":"https://assets.pippa.io/shows/63ea72a402ceee00119a07fe/1760104180893-34753400-095c-4b4d-879b-81a5f0a25b80.jpeg","author":"Wharton Podcast Network","episode_count":309,"summary":"Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-02T22:20:52.391591+00:00","page_url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211"},"episode":{"title":"Spencer Spirit Holdings CEO, Steven Silverstein","slug":"spencer-spirit-holdings-ceo-steven-silverstein","published_at":"2025-10-30T08:00:00+00:00","page_url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211/spencer-spirit-holdings-ceo-steven-silverstein","show_page_url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211","url":"https://knowledge.wharton.upenn.edu/podcast/marketing-matters/spencer-spirit-holdings-ceo-steven-silverstein/","audio_url":"https://sphinx.acast.com/p/open/s/63ea72a402ceee00119a07fe/e/6900bd4791e8d679a0553dd3/media.mp3","summary":"Steven Silverstein, CEO of Spencer Spirit Holdings and head of Spirit Halloween, joins hosts Barbara Kahn and Dr. Americus Reed, II to discuss the business of seasonal retail—from scaling over 1,500 pop-up stores across North America to using AI, social media, and immersive experiences to sustain year-round engagement—and how the brand is now extending its magic into the Christmas market. Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Steven Silverstein, CEO of Spencer Spirit Holdings and head of Spirit Halloween, joins hosts Barbara Kahn and Dr. Americus Reed, II to discuss the busines…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1890,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/wharton-marketing-matters-4542211/episodes/spencer-spirit-holdings-ceo-steven-silverstein/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211/spencer-spirit-holdings-ceo-steven-silverstein.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}