Episode
Manscaped CMO, Marcelo Kertész
- Podcast
- Wharton Marketing Matters
- Published
- Feb 26, 2026
- Duration seconds
- 2042
- Processing state
not_requested- Canonical source
- https://knowledge.wharton.upenn.edu/podcast/marketing-matters/manscaped-cmo-marcelo-kertesz/
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Summary
Marcelo Kertesz, Chief Marketing Officer of Manscaped, explains how the brand leveraged humor, premium design, omnichannel distribution, and a breakout Super Bowl campaign to challenge legacy competitors and redefine modern masculinity in the global grooming market. Hosted on Acast. See acast.com/privacy for more information.