{"podcast":{"title":"Wharton Marketing Matters","slug":"wharton-marketing-matters-4542211","podcast_index_feed_id":4542211,"rss_url":"https://feeds.acast.com/public/shows/63ea72a402ceee00119a07fe","website_url":"https://feeds.acast.com/public/shows/wharton-marketing-matters","image_url":"https://assets.pippa.io/shows/63ea72a402ceee00119a07fe/1760104180893-34753400-095c-4b4d-879b-81a5f0a25b80.jpeg","author":"Wharton Podcast Network","episode_count":309,"summary":"Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-02T22:20:52.391591+00:00","page_url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211"},"episode":{"title":"Manscaped CMO, Marcelo Kertész","slug":"manscaped-cmo-marcelo-kert-sz","published_at":"2026-02-26T09:00:00+00:00","page_url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211/manscaped-cmo-marcelo-kert-sz","show_page_url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211","url":"https://knowledge.wharton.upenn.edu/podcast/marketing-matters/manscaped-cmo-marcelo-kertesz/","audio_url":"https://sphinx.acast.com/p/open/s/63ea72a402ceee00119a07fe/e/699e2c510e248fdc4f5d001b/media.mp3","summary":"Marcelo Kertesz, Chief Marketing Officer of Manscaped, explains how the brand leveraged humor, premium design, omnichannel distribution, and a breakout Super Bowl campaign to challenge legacy competitors and redefine modern masculinity in the global grooming market. Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Marcelo Kertesz, Chief Marketing Officer of Manscaped, explains how the brand leveraged humor, premium design, omnichannel distribution, and a breakout Su…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2042,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/wharton-marketing-matters-4542211/episodes/manscaped-cmo-marcelo-kert-sz/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211/manscaped-cmo-marcelo-kert-sz.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}