# Manscaped CMO, Marcelo Kertész

Page: https://stenobird.com/podcast/wharton-marketing-matters-4542211/manscaped-cmo-marcelo-kert-sz
Text version: https://stenobird.com/podcast/wharton-marketing-matters-4542211/manscaped-cmo-marcelo-kert-sz.md
Podcast: [Wharton Marketing Matters](https://stenobird.com/podcast/wharton-marketing-matters-4542211)
Published: 2026-02-26T09:00:00+00:00
Episode link: https://knowledge.wharton.upenn.edu/podcast/marketing-matters/manscaped-cmo-marcelo-kertesz/
Audio file: https://sphinx.acast.com/p/open/s/63ea72a402ceee00119a07fe/e/699e2c510e248fdc4f5d001b/media.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/wharton-marketing-matters-4542211/episodes/manscaped-cmo-marcelo-kert-sz
Duration seconds: 2042

## Resource

Marcelo Kertesz, Chief Marketing Officer of Manscaped, explains how the brand leveraged humor, premium design, omnichannel distribution, and a breakout Super Bowl campaign to challenge legacy competitors and redefine modern masculinity in the global grooming market. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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