Episode
JP Morgan Asset & Wealth Management's CMO, Rosa Rita
- Podcast
- Wharton Marketing Matters
- Published
- Mar 27, 2026
- Duration seconds
- 1716
- Processing state
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- https://knowledge.wharton.upenn.edu/podcast/marketing-matters/jp-morgan-asset-wealth-managements-cmo-rosa-rita/
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Summary
Rosa Rita, Global Chief Marketing Officer at JP Morgan Asset & Wealth Management, explains how data-driven insights and AI-powered personalization are transforming marketing from a reactive function into a proactive, client-centric driver of engagement in asset and wealth management. Hosted on Acast. See acast.com/privacy for more information.