{"podcast":{"title":"Wharton Marketing Matters","slug":"wharton-marketing-matters-4542211","podcast_index_feed_id":4542211,"rss_url":"https://feeds.acast.com/public/shows/63ea72a402ceee00119a07fe","website_url":"https://feeds.acast.com/public/shows/wharton-marketing-matters","image_url":"https://assets.pippa.io/shows/63ea72a402ceee00119a07fe/1760104180893-34753400-095c-4b4d-879b-81a5f0a25b80.jpeg","author":"Wharton Podcast Network","episode_count":309,"summary":"Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-02T22:20:52.391591+00:00","page_url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211"},"episode":{"title":"JP Morgan Asset & Wealth Management's CMO, Rosa Rita","slug":"jp-morgan-asset-wealth-management-s-cmo-rosa-rita","published_at":"2026-03-27T08:00:00+00:00","page_url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211/jp-morgan-asset-wealth-management-s-cmo-rosa-rita","show_page_url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211","url":"https://knowledge.wharton.upenn.edu/podcast/marketing-matters/jp-morgan-asset-wealth-managements-cmo-rosa-rita/","audio_url":"https://sphinx.acast.com/p/open/s/63ea72a402ceee00119a07fe/e/69c299e81861d127d5142bf4/media.mp3","summary":"Rosa Rita, Global Chief Marketing Officer at JP Morgan Asset & Wealth Management, explains how data-driven insights and AI-powered personalization are transforming marketing from a reactive function into a proactive, client-centric driver of engagement in asset and wealth management. Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Rosa Rita, Global Chief Marketing Officer at JP Morgan Asset & Wealth Management, explains how data-driven insights and AI-powered personalization are…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1716,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/wharton-marketing-matters-4542211/episodes/jp-morgan-asset-wealth-management-s-cmo-rosa-rita/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211/jp-morgan-asset-wealth-management-s-cmo-rosa-rita.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}