# JP Morgan Asset & Wealth Management's CMO, Rosa Rita

Page: https://stenobird.com/podcast/wharton-marketing-matters-4542211/jp-morgan-asset-wealth-management-s-cmo-rosa-rita
Text version: https://stenobird.com/podcast/wharton-marketing-matters-4542211/jp-morgan-asset-wealth-management-s-cmo-rosa-rita.md
Podcast: [Wharton Marketing Matters](https://stenobird.com/podcast/wharton-marketing-matters-4542211)
Published: 2026-03-27T08:00:00+00:00
Episode link: https://knowledge.wharton.upenn.edu/podcast/marketing-matters/jp-morgan-asset-wealth-managements-cmo-rosa-rita/
Audio file: https://sphinx.acast.com/p/open/s/63ea72a402ceee00119a07fe/e/69c299e81861d127d5142bf4/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/wharton-marketing-matters-4542211/episodes/jp-morgan-asset-wealth-management-s-cmo-rosa-rita
Duration seconds: 1716

## Resource

Rosa Rita, Global Chief Marketing Officer at JP Morgan Asset & Wealth Management, explains how data-driven insights and AI-powered personalization are transforming marketing from a reactive function into a proactive, client-centric driver of engagement in asset and wealth management. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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