Episode

Highlights: Liquid Death | Wilson Sporting Goods Co.

Podcast
Wharton Marketing Matters
Published
Jan 1, 2026
Duration seconds
1923
Processing state
not_requested
Canonical source
https://shows.acast.com/wharton-marketing-matters/episodes/695450bda340b61dd668bb48
Audio
https://sphinx.acast.com/p/open/s/63ea72a402ceee00119a07fe/e/695450bda340b61dd668bb48/media.mp3
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/v1/public/podcasts/wharton-marketing-matters-4542211/episodes/highlights-liquid-death-wilson-sporting-goods-co
Markdown
/podcast/wharton-marketing-matters-4542211/highlights-liquid-death-wilson-sporting-goods-co.md

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Summary

Highlights from interviews with Ryan Heuser, Senior Vice President of Experiential at Liquid Death, on the brand’s origins, Eagles partnership, and experiential strategy, alongside insights from David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co., covering Wilson’s NBA partnership, player relationships, Caitlin Clark ambassadorship, and technology-driven product innovation. Hosted on Acast. See acast.com/privacy for more information.