{"podcast":{"title":"Wharton Marketing Matters","slug":"wharton-marketing-matters-4542211","podcast_index_feed_id":4542211,"rss_url":"https://feeds.acast.com/public/shows/63ea72a402ceee00119a07fe","website_url":"https://feeds.acast.com/public/shows/wharton-marketing-matters","image_url":"https://assets.pippa.io/shows/63ea72a402ceee00119a07fe/1760104180893-34753400-095c-4b4d-879b-81a5f0a25b80.jpeg","author":"Wharton Podcast Network","episode_count":309,"summary":"Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-02T22:20:52.391591+00:00","page_url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211"},"episode":{"title":"Highlights: Liquid Death | Wilson Sporting Goods Co.","slug":"highlights-liquid-death-wilson-sporting-goods-co","published_at":"2026-01-01T09:00:00+00:00","page_url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211/highlights-liquid-death-wilson-sporting-goods-co","show_page_url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211","url":"https://shows.acast.com/wharton-marketing-matters/episodes/695450bda340b61dd668bb48","audio_url":"https://sphinx.acast.com/p/open/s/63ea72a402ceee00119a07fe/e/695450bda340b61dd668bb48/media.mp3","summary":"Highlights from interviews with Ryan Heuser, Senior Vice President of Experiential at Liquid Death, on the brand’s origins, Eagles partnership, and experiential strategy, alongside insights from David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co., covering Wilson’s NBA partnership, player relationships, Caitlin Clark ambassadorship, and technology-driven product innovation. Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Highlights from interviews with Ryan Heuser, Senior Vice President of Experiential at Liquid Death, on the brand’s origins, Eagles partnership, and experi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1923,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/wharton-marketing-matters-4542211/episodes/highlights-liquid-death-wilson-sporting-goods-co/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211/highlights-liquid-death-wilson-sporting-goods-co.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}