# Highlights: Liquid Death | Wilson Sporting Goods Co.

Page: https://stenobird.com/podcast/wharton-marketing-matters-4542211/highlights-liquid-death-wilson-sporting-goods-co
Text version: https://stenobird.com/podcast/wharton-marketing-matters-4542211/highlights-liquid-death-wilson-sporting-goods-co.md
Podcast: [Wharton Marketing Matters](https://stenobird.com/podcast/wharton-marketing-matters-4542211)
Published: 2026-01-01T09:00:00+00:00
Episode link: https://shows.acast.com/wharton-marketing-matters/episodes/695450bda340b61dd668bb48
Audio file: https://sphinx.acast.com/p/open/s/63ea72a402ceee00119a07fe/e/695450bda340b61dd668bb48/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/wharton-marketing-matters-4542211/episodes/highlights-liquid-death-wilson-sporting-goods-co
Duration seconds: 1923

## Resource

Highlights from interviews with Ryan Heuser, Senior Vice President of Experiential at Liquid Death, on the brand’s origins, Eagles partnership, and experiential strategy, alongside insights from David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co., covering Wilson’s NBA partnership, player relationships, Caitlin Clark ambassadorship, and technology-driven product innovation. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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