Episode

AI Is Changing How Pet Owners Find You—Everything You Need to Know to Adapt & Thrive

Podcast
Veterinary Business Podcast
Published
Feb 5, 2026
Duration seconds
1206
Processing state
not_requested
Canonical source
https://2c5c507b-3fff-4ecd-b8c9-b2de20584eff.libsyn.com/ai-is-changing-how-pet-owners-find-youeverything-you-need-to-know-to-adapt-thrive
Audio
https://traffic.libsyn.com/secure/2c5c507b-3fff-4ecd-b8c9-b2de20584eff/vbp96.mp3?dest-id=4093188
JSON
/v1/public/podcasts/veterinary-business-podcast-6671471/episodes/ai-is-changing-how-pet-owners-find-you-everything-you-need-to-know-to-adapt-thrive
Markdown
/podcast/veterinary-business-podcast-6671471/ai-is-changing-how-pet-owners-find-you-everything-you-need-to-know-to-adapt-thrive.md

Actions

  • POST https://stenobird.com/v1/public/podcasts/veterinary-business-podcast-6671471/episodes/ai-is-changing-how-pet-owners-find-you-everything-you-need-to-know-to-adapt-thrive/transcription-requests
    Idempotently request low-priority transcript generation for this episode.
  • GET https://stenobird.com/podcast/veterinary-business-podcast-6671471/ai-is-changing-how-pet-owners-find-you-everything-you-need-to-know-to-adapt-thrive.md
    Read the agent-friendly Markdown representation of this episode resource.

Summary

In this episode of the Veterinary Business Podcast, host Don Adeesha talks with Naren Arulrajah, CEO of Ekwa Marketing, about how AI and zero-click searches are changing the way pet owners find veterinary practices. They discuss Google's AI Overviews, why website traffic is no longer the only success metric, and what veterinary practices must do to stay visible—through reviews, user experience, and human-generated content—in an AI-driven search landscape.