# AI Is Changing How Pet Owners Find You—Everything You Need to Know to Adapt & Thrive

Page: https://stenobird.com/podcast/veterinary-business-podcast-6671471/ai-is-changing-how-pet-owners-find-you-everything-you-need-to-know-to-adapt-thrive
Text version: https://stenobird.com/podcast/veterinary-business-podcast-6671471/ai-is-changing-how-pet-owners-find-you-everything-you-need-to-know-to-adapt-thrive.md
Podcast: [Veterinary Business Podcast](https://stenobird.com/podcast/veterinary-business-podcast-6671471)
Published: 2026-02-05T07:27:22+00:00
Episode link: https://2c5c507b-3fff-4ecd-b8c9-b2de20584eff.libsyn.com/ai-is-changing-how-pet-owners-find-youeverything-you-need-to-know-to-adapt-thrive
Audio file: https://traffic.libsyn.com/secure/2c5c507b-3fff-4ecd-b8c9-b2de20584eff/vbp96.mp3?dest-id=4093188
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/veterinary-business-podcast-6671471/episodes/ai-is-changing-how-pet-owners-find-you-everything-you-need-to-know-to-adapt-thrive
Duration seconds: 1206

## Resource

In this episode of the Veterinary Business Podcast, host Don Adeesha talks with Naren Arulrajah, CEO of Ekwa Marketing, about how AI and zero-click searches are changing the way pet owners find veterinary practices. They discuss Google's AI Overviews, why website traffic is no longer the only success metric, and what veterinary practices must do to stay visible—through reviews, user experience, and human-generated content—in an AI-driven search landscape.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/veterinary-business-podcast-6671471/episodes/ai-is-changing-how-pet-owners-find-you-everything-you-need-to-know-to-adapt-thrive/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/veterinary-business-podcast-6671471/ai-is-changing-how-pet-owners-find-you-everything-you-need-to-know-to-adapt-thrive.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.