{"podcast":{"title":"Veterinary Business Podcast","slug":"veterinary-business-podcast-6671471","podcast_index_feed_id":6671471,"rss_url":"https://feeds.libsyn.com/481140/rss","website_url":"https://www.veterinarybusinessinstitute.com/","image_url":"https://static.libsyn.com/p/assets/3/e/c/1/3ec1c78854c16c0427a2322813b393ee/itunes.jpg","author":"Naren Arulrajah","episode_count":112,"summary":"Welcome to the Veterinary Business Podcast, a leading platform for veterinary business education and professional development dedicated to empowering veterinarians with the knowledge and skills to excel in their careers. Join us as we dive into engaging conversations, insightful interviews, and expert advice from leaders in the field of veterinary medicine.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/veterinary-business-podcast-6671471"},"episode":{"title":"AI Is Changing How Pet Owners Find You—Everything You Need to Know to Adapt & Thrive","slug":"ai-is-changing-how-pet-owners-find-you-everything-you-need-to-know-to-adapt-thrive","published_at":"2026-02-05T07:27:22+00:00","page_url":"https://stenobird.com/podcast/veterinary-business-podcast-6671471/ai-is-changing-how-pet-owners-find-you-everything-you-need-to-know-to-adapt-thrive","show_page_url":"https://stenobird.com/podcast/veterinary-business-podcast-6671471","url":"https://2c5c507b-3fff-4ecd-b8c9-b2de20584eff.libsyn.com/ai-is-changing-how-pet-owners-find-youeverything-you-need-to-know-to-adapt-thrive","audio_url":"https://traffic.libsyn.com/secure/2c5c507b-3fff-4ecd-b8c9-b2de20584eff/vbp96.mp3?dest-id=4093188","summary":"In this episode of the Veterinary Business Podcast, host Don Adeesha talks with Naren Arulrajah, CEO of Ekwa Marketing, about how AI and zero-click searches are changing the way pet owners find veterinary practices. They discuss Google's AI Overviews, why website traffic is no longer the only success metric, and what veterinary practices must do to stay visible—through reviews, user experience, and human-generated content—in an AI-driven search landscape.","meta_description":"In this episode of the Veterinary Business Podcast, host Don Adeesha talks with Naren Arulrajah, CEO of Ekwa Marketing, about how AI and zero-click search…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1206,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/veterinary-business-podcast-6671471/episodes/ai-is-changing-how-pet-owners-find-you-everything-you-need-to-know-to-adapt-thrive/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/veterinary-business-podcast-6671471/ai-is-changing-how-pet-owners-find-you-everything-you-need-to-know-to-adapt-thrive.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}