Episode
The 5 C’s of Product Data with Jason Hein, Global Director B2B eCommerce Association
- Podcast
- Unpacking the Digital Shelf
- Published
- Jul 7, 2026
- Duration seconds
- 2178
- Processing state
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Summary
Welcome to the very first episode of Unpacking the Digital Shelf: B2B Edition. To kick off this new series, we are joined by industry veteran Jason Hein. Jason brings over a decade of merchandising experience from McMaster-Carr and a foundational role building out Amazon Business's industrial catalog—but more importantly, he brings a fantastic sense of humor and a gift for storytelling that makes complex data actually fun to talk about. Today, he’s unpacking his 5 C’s of Product Data framework, sharing how to translate heavy technical jargon for everyday buyers, and giving us the exact tactical blueprint to build a data model that scales. Let's unpack it.