# The 5 C’s of Product Data with Jason Hein, Global Director B2B eCommerce Association

Page: https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/the-5-c-s-of-product-data-with-jason-hein-global-director-b2b-ecommerce-association
Text version: https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/the-5-c-s-of-product-data-with-jason-hein-global-director-b2b-ecommerce-association.md
Podcast: [Unpacking the Digital Shelf](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460)
Published: 2026-07-07T11:00:00+00:00
Episode link: https://salsify.simplecast.com/episodes/the-5-cs-of-product-data-with-jason-hein-global-director-b2b-ecommerce-association-l024kxoq
Audio file: https://cdn.simplecast.com/media/audio/transcoded/bddd6012-abc9-4b0e-9ad9-e08cccb0723c/5847aebd-e31e-4be3-adcb-ef42570bf04f/episodes/audio/group/ec3df2a6-d3a1-4160-97c9-238925daa457/group-item/0d6cf3e1-ff5f-4a62-97bb-c3f785d27ca6/128_default_tc.mp3?aid=rss_feed&feed=DdZHgFDt
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JSON: https://stenobird.com/v1/public/podcasts/unpacking-the-digital-shelf-256460/episodes/the-5-c-s-of-product-data-with-jason-hein-global-director-b2b-ecommerce-association
Duration seconds: 2178

## Resource

Welcome to the very first episode of Unpacking the Digital Shelf: B2B Edition. To kick off this new series, we are joined by industry veteran Jason Hein. Jason brings over a decade of merchandising experience from McMaster-Carr and a foundational role building out Amazon Business's industrial catalog—but more importantly, he brings a fantastic sense of humor and a gift for storytelling that makes complex data actually fun to talk about. Today, he’s unpacking his 5 C’s of Product Data framework, sharing how to translate heavy technical jargon for everyday buyers, and giving us the exact tactical blueprint to build a data model that scales. Let's unpack it.

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## Transcript

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