{"podcast":{"title":"Unpacking the Digital Shelf","slug":"unpacking-the-digital-shelf-256460","podcast_index_feed_id":256460,"rss_url":"https://feeds.simplecast.com/DdZHgFDt","website_url":"https://salsify.simplecast.com","image_url":"https://image.simplecastcdn.com/images/89603709-4e77-4006-97ab-97607a00fa68/85649ba3-844f-437a-93b5-cf1e17c38c48/3000x3000/final-platform-tile-blue.jpg?aid=rss_feed","author":"Digital Shelf Institute","episode_count":380,"summary":"Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org","last_synced_at":"2026-07-13T22:20:16.225514+00:00","page_url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460"},"episode":{"title":"The 5 C’s of Product Data with Jason Hein, Global Director B2B eCommerce Association","slug":"the-5-c-s-of-product-data-with-jason-hein-global-director-b2b-ecommerce-association","published_at":"2026-07-07T11:00:00+00:00","page_url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/the-5-c-s-of-product-data-with-jason-hein-global-director-b2b-ecommerce-association","show_page_url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460","url":"https://salsify.simplecast.com/episodes/the-5-cs-of-product-data-with-jason-hein-global-director-b2b-ecommerce-association-l024kxoq","audio_url":"https://cdn.simplecast.com/media/audio/transcoded/bddd6012-abc9-4b0e-9ad9-e08cccb0723c/5847aebd-e31e-4be3-adcb-ef42570bf04f/episodes/audio/group/ec3df2a6-d3a1-4160-97c9-238925daa457/group-item/0d6cf3e1-ff5f-4a62-97bb-c3f785d27ca6/128_default_tc.mp3?aid=rss_feed&feed=DdZHgFDt","summary":"Welcome to the very first episode of Unpacking the Digital Shelf: B2B Edition. To kick off this new series, we are joined by industry veteran Jason Hein. Jason brings over a decade of merchandising experience from McMaster-Carr and a foundational role building out Amazon Business's industrial catalog—but more importantly, he brings a fantastic sense of humor and a gift for storytelling that makes complex data actually fun to talk about. Today, he’s unpacking his 5 C’s of Product Data framework, sharing how to translate heavy technical jargon for everyday buyers, and giving us the exact tactical blueprint to build a data model that scales. Let's unpack it.","meta_description":"Welcome to the very first episode of Unpacking the Digital Shelf: B2B Edition. To kick off this new series, we are joined by industry veteran Jason Hein.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2178,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/unpacking-the-digital-shelf-256460/episodes/the-5-c-s-of-product-data-with-jason-hein-global-director-b2b-ecommerce-association/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/the-5-c-s-of-product-data-with-jason-hein-global-director-b2b-ecommerce-association.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}