Episode

Creativity is the Most Powerful Business Tool: Canadian Marketing Awards 2026

Podcast
Under the Influence with Terry O'Reilly
Published
Jun 20, 2026
Duration seconds
1679
Processing state
not_requested
Canonical source
https://apostrophepodcasts.ca/undertheinfluence
Audio
https://sphinx.acast.com/p/open/s/61d4ae405ad158001379010e/e/6a30092a252d86e8465629a4/media.mp3
JSON
/v1/public/podcasts/under-the-influence-with-terry-o-reilly-994603/episodes/creativity-is-the-most-powerful-business-tool-canadian-marketing-awards-2026
Markdown
/podcast/under-the-influence-with-terry-o-reilly-994603/creativity-is-the-most-powerful-business-tool-canadian-marketing-awards-2026.md

Actions

  • POST https://stenobird.com/v1/public/podcasts/under-the-influence-with-terry-o-reilly-994603/episodes/creativity-is-the-most-powerful-business-tool-canadian-marketing-awards-2026/transcription-requests
    Idempotently request low-priority transcript generation for this episode.
  • GET https://stenobird.com/podcast/under-the-influence-with-terry-o-reilly-994603/creativity-is-the-most-powerful-business-tool-canadian-marketing-awards-2026.md
    Read the agent-friendly Markdown representation of this episode resource.

Summary

This week, we look at the level of advertising creativity north of the border. We’ll talk about a campaign that used real “sleep talking” to sell mattresses. We’ll explore a remarkable idea that transformed the annual migration of penguins into a protest march. And we’ll look at a campaign that convinced people to donate to a cause that started 45 years ago, but had faded from memory. We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.