{"podcast":{"title":"Under the Influence with Terry O'Reilly","slug":"under-the-influence-with-terry-o-reilly-994603","podcast_index_feed_id":994603,"rss_url":"https://undertheinfluence.apostrophepodcasts.ca/feed","website_url":"https://apostrophepodcasts.ca/undertheinfluence/","image_url":"https://assets.pippa.io/shows/61d4ae405ad158001379010e/1740153400286-56bdd070-3f4d-4f5e-bbec-c47313611a2a.jpeg","author":"Apostrophe Podcast Network","episode_count":429,"summary":"Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-08-01T18:21:17.348693+00:00","page_url":"https://stenobird.com/podcast/under-the-influence-with-terry-o-reilly-994603"},"episode":{"title":"Creativity is the Most Powerful Business Tool: Canadian Marketing Awards 2026","slug":"creativity-is-the-most-powerful-business-tool-canadian-marketing-awards-2026","published_at":"2026-06-20T15:56:00+00:00","page_url":"https://stenobird.com/podcast/under-the-influence-with-terry-o-reilly-994603/creativity-is-the-most-powerful-business-tool-canadian-marketing-awards-2026","show_page_url":"https://stenobird.com/podcast/under-the-influence-with-terry-o-reilly-994603","url":"https://apostrophepodcasts.ca/undertheinfluence","audio_url":"https://sphinx.acast.com/p/open/s/61d4ae405ad158001379010e/e/6a30092a252d86e8465629a4/media.mp3","summary":"This week, we look at the level of advertising creativity north of the border. We’ll talk about a campaign that used real “sleep talking” to sell mattresses. We’ll explore a remarkable idea that transformed the annual migration of penguins into a protest march. And we’ll look at a campaign that convinced people to donate to a cause that started 45 years ago, but had faded from memory. We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.","meta_description":"This week, we look at the level of advertising creativity north of the border. We’ll talk about a campaign that used real “sleep talking” to sell mattress…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1679,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/under-the-influence-with-terry-o-reilly-994603/episodes/creativity-is-the-most-powerful-business-tool-canadian-marketing-awards-2026/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/under-the-influence-with-terry-o-reilly-994603/creativity-is-the-most-powerful-business-tool-canadian-marketing-awards-2026.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}