# Creativity is the Most Powerful Business Tool: Canadian Marketing Awards 2026

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Text version: https://stenobird.com/podcast/under-the-influence-with-terry-o-reilly-994603/creativity-is-the-most-powerful-business-tool-canadian-marketing-awards-2026.md
Podcast: [Under the Influence with Terry O'Reilly](https://stenobird.com/podcast/under-the-influence-with-terry-o-reilly-994603)
Published: 2026-06-20T15:56:00+00:00
Episode link: https://apostrophepodcasts.ca/undertheinfluence
Audio file: https://sphinx.acast.com/p/open/s/61d4ae405ad158001379010e/e/6a30092a252d86e8465629a4/media.mp3
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Duration seconds: 1679

## Resource

This week, we look at the level of advertising creativity north of the border. We’ll talk about a campaign that used real “sleep talking” to sell mattresses. We’ll explore a remarkable idea that transformed the annual migration of penguins into a protest march. And we’ll look at a campaign that convinced people to donate to a cause that started 45 years ago, but had faded from memory. We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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