Episode
How your CFO can unlock marketing growth
- Podcast
- Uncensored Renegades
- Published
- May 1, 2026
- Duration seconds
- 1407
- Processing state
not_requested- Canonical source
- https://share.transistor.fm/s/98fbb79b
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Summary
In this episode of Uncensored Renegades , Jon and Kory tackle one of the most underrated relationships in business: marketing and finance. Too often, marketers see the CFO as a blocker. In reality, they can be your biggest ally. Jon and Kory break down how to build a strong relationship with finance, why understanding how the business really works is critical, and how to turn your marketing plan into something the CFO actually wants to champion. Timestamps 00:00 - Start 01:08 - Where the KBO$$ nickname came from 02:06 - Why the CFO relationship is so important 04:39 - Understand how the business needs to work 05:51 - How to build the relationship with your CFO 09:54 - Get finance to present your marketing plan 11:16 - How to make earnings interesting 14:31 - Are founder led companies more effective? 16:35 - How to approach risk in a business 20:52 - Translating data into insights