{"podcast":{"title":"Uncensored Renegades","slug":"uncensored-renegades-7655757","podcast_index_feed_id":7655757,"rss_url":"https://feeds.transistor.fm/uncensored-renegades","website_url":null,"image_url":"https://img.transistorcdn.com/Pm5EAUm0XszCFf1XVQ8h-CK0koO0bvPqPcNDVp5Lwmo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NmEw/MzY2ZGMzMGU0Njc2/ZWFhY2FhMzk1M2Q3/MmM1NC5wbmc.jpg","author":"Jon Evans and Kory Marchisotto","episode_count":28,"summary":"Kory Marchisotto, the trailblazing CMO of e.l.f., and Jon Evans, the perpetually fired host of the Uncensored CMO, team up to talk about the things leaders usually avoid talking about; failures, numbers, getting fired, and so on. The renegade duo fire through topics at speed, on a 20-minute time limit… ish.","last_synced_at":"2026-07-17T14:17:05.009499+00:00","page_url":"https://stenobird.com/podcast/uncensored-renegades-7655757"},"episode":{"title":"How your CFO can unlock marketing growth","slug":"how-your-cfo-can-unlock-marketing-growth","published_at":"2026-05-01T05:00:00+00:00","page_url":"https://stenobird.com/podcast/uncensored-renegades-7655757/how-your-cfo-can-unlock-marketing-growth","show_page_url":"https://stenobird.com/podcast/uncensored-renegades-7655757","url":"https://share.transistor.fm/s/98fbb79b","audio_url":"https://media.transistor.fm/98fbb79b/d0ce5001.mp3","summary":"In this episode of Uncensored Renegades , Jon and Kory tackle one of the most underrated relationships in business: marketing and finance. Too often, marketers see the CFO as a blocker. In reality, they can be your biggest ally. Jon and Kory break down how to build a strong relationship with finance, why understanding how the business really works is critical, and how to turn your marketing plan into something the CFO actually wants to champion. Timestamps 00:00 - Start 01:08 - Where the KBO$$ nickname came from 02:06 - Why the CFO relationship is so important 04:39 - Understand how the business needs to work 05:51 - How to build the relationship with your CFO 09:54 - Get finance to present your marketing plan 11:16 - How to make earnings interesting 14:31 - Are founder led companies more effective? 16:35 - How to approach risk in a business 20:52 - Translating data into insights","meta_description":"In this episode of Uncensored Renegades , Jon and Kory tackle one of the most underrated relationships in business: marketing and finance. Too often, mark…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1407,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/uncensored-renegades-7655757/episodes/how-your-cfo-can-unlock-marketing-growth/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/uncensored-renegades-7655757/how-your-cfo-can-unlock-marketing-growth.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}